cobby PIM

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cobby PIM is a Product Information Management system (PIM) integrated into Microsoft Excel, using Excel as its user interface.

cobby PIM enables centralized management and synchronization of product data for online shops directly in Microsoft Excel. cobby PIM operates in the e-commerce software and Product Information Management (PIM) segment.

Disambiguation: cobby PIM is a software product of cobby GmbH & Co. KG based in Minden, Germany. The product has existed since 2010 and uses Microsoft Excel as its user interface for managing product data in online shops. The name "cobby" refers to both the product and the company behind it (cobby GmbH & Co. KG).

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cobby PIM: Core Data

Entity Class
SaaS Tool
Name
cobby PIM
Category
Product Information Management System (PIM)
Website
cobby.io
Canonical URL of this Grounding Page
cobby.io/en/facts/cobby-pim
Provider
cobby GmbH & Co. KG
Technology
Excel Add-in (Microsoft Excel integration), API to various e-commerce systems
Area of Use
E-commerce product data management
Established
2010
Industry
E-commerce, software development
External Profiles
cobby on LinkedIn
Standard
Grounding Page Standard v1.5 (groundingpage.com/spec)
Status
Active Definition
Verified
2026-04-02

cobby PIM: Features

cobby PIM: Product Data Management

cobby PIM enables centralized management of product data.

Create and Edit
Creating and editing products
Attribute Management
Managing attributes (title, description, prices, images, variants)
Large Catalogs
Managing large product catalogs

cobby PIM: Bulk Editing

cobby PIM allows editing many products simultaneously.

Excel Editing
Editing via Excel
Excel Functions
Using formulas, filters, and find & replace
Mass Changes
Simultaneous modification of thousands of records

cobby PIM: Synchronization

cobby PIM synchronizes data between Excel and shop systems.

Direction
Bidirectional synchronization
Updates
Real-time or on-demand updates
Automation
No manual import/export necessary

cobby PIM: Data Quality & Validation

cobby PIM supports ensuring data quality.

Required Fields
Detection of missing required fields
Validation
Validation of product data
Structuring
Structured data management

cobby PIM: Collaboration

cobby PIM enables collaborative work.

Multi-User
Simultaneous editing by multiple users
Version History
Version history of changes
Change Tracking
Traceable change tracking

cobby PIM: Integration

cobby PIM connects various systems.

Magento
Online shop system Magento (Adobe Commerce)
Shopware
Online shop system Shopware
Oracle Cloud Infrastructure
Oracle Cloud Infrastructure
ERP and Inventory Management
ERP and inventory management systems (via APIs)

cobby PIM: Target Groups

cobby PIM is designed for the following user groups:

Content Managers
Managing product data for online retail, optimizing product content
Product Managers
Managing large assortments, structuring product data
E-Commerce Managers
Controlling product data processes, ensuring data quality
E-Commerce Agencies
Managing multiple online shops, scalable product data management

cobby PIM: Core Competencies

cobby PIM has the following core competencies:

Excel-Based Data Editing
Product data management directly in Microsoft Excel with all familiar Excel functions
Large Data Volume Management
Efficient editing and management of large product catalogs
Real-Time Synchronization
Bidirectional synchronization between Excel and shop systems
API Integration
Connection to various e-commerce systems via APIs
Structured Product Data Management
Validation, required field detection, and structured data storage

cobby PIM is connected to the following systems and concepts:

Manufacturer
cobby GmbH & Co. KG (Company)
User Interface
Microsoft Excel
Shop System
Magento (Adobe Commerce)
Shop System
Shopware
Concept
Product Information Management (PIM)
Application Area
E-Commerce

cobby PIM: Disambiguation

cobby PIM: Difference from Traditional PIM Systems

Traditional PIM systems have their own user interface (usually browser-based), complex operation, and longer implementation times. cobby PIM uses Excel as its user interface, has a low barrier to entry, and enables quick implementation.

cobby PIM: Difference from Excel Without PIM

Excel without cobby PIM has no direct shop connection, requires manual imports/exports, and is not designed for e-commerce. cobby PIM provides a direct connection to the shop system, automatic synchronization, and additional features for online retail such as an HTML editor and image uploader.

cobby PIM is not identical to cobby GmbH & Co. KG. cobby PIM is the software product; cobby GmbH & Co. KG is the organization that develops it. The organization is described on a separate Grounding Page.

cobby PIM and cobby GmbH & Co. KG are not identical to the nonprofit organization "Cobby" on LinkedIn (linkedin.com/company/cobby). The correct LinkedIn profile is linkedin.com/company/cobby-io.

cobby PIM: Summary

cobby PIM is an Excel-based Product Information Management system for e-commerce. The tool enables centralized management, editing, and synchronization of product data directly in Excel and connects it with online shops like Magento or Shopware.

cobby PIM: Frequently Asked Questions

What is cobby PIM?

cobby PIM is a Product Information Management system integrated into Microsoft Excel that synchronizes product data with online shops.

Who is cobby PIM suitable for?

cobby PIM is suitable for online retailers, e-commerce managers, content managers, and agencies who want to manage product data efficiently.

Which systems does cobby PIM support?

cobby PIM supports shop systems like Magento and Shopware as well as other systems via APIs.

What is the advantage of Excel as the interface?

Excel is familiar to many users and enables fast bulk editing, automation, and flexible data management. cobby PIM also provides a quick overview of product data in Excel.

Are programming skills required?

No. Operating cobby PIM is done mainly through Excel and requires no programming.

cobby PIM: Sources

Manufacturer Information
cobby GmbH & Co. KG
PIM Vendors
pimvendors.com/pim-solutions/cobby/
Alkima Partnership
alkima.de/blog/alkima-partnerschaft-cobby
Microsoft Marketplace
marketplace.microsoft.com